Who we are and why we care

our teamMeet Our Team

We’re a 501c3 non-profit group of people whose only mission is to improve the health and vitality of human beings around the world.

You care about helping your colleagues, patients or neighborhood get healthy. We want to help you do it.


What we do

We create simple and fun weight loss books, talks and programs.

  • Nudge your patients to think about food in a whole different way with an inexpensive eating guide.
  • Get your employees talking with an Are You Eating Enough to Lose Weight? lunch & learn presentation.
  • Effortlessly start a group weight loss program without high cost or headaches.

Our Story

high fiber foodsFor 12 years we operated a live-in health retreat where we offered patients a controlled environment: healthy food, complete medical care, fitness training and lectures based on the latest scientific evidence.

During those years we learned a lot about what worked and what didn’t in helping someone make lifestyle changes stick.

Today, the philosophy behind our books, talks and programs is a result of these key learnings:

  • All change is self-change
  • Experts telling people what to do is not effective for long-term change
  • Most people most of the time don’t care enough about their health to significantly change their behavior — until they start to lose their health
  • Most people make lasting change one small step at a time in their own community with a local social network
  • Behavior change works best in local small groups
  • A desire to look better is a much stronger human motivator than a desire for better health

Meet Our Team

Sid Lloyd

Sid Lloyd

President & CEO
928-649-0437
sid@lifestylecenter.org
While working in Bangladesh for a year during college, Sid saw first hand the results of preventative medicine. Although his career took him down the Fortune 100 computer company route, he never forgot what he learned overseas.  It’s due to that year in Bangladesh that Sid decided to trade his life of success for a life of service. Sid is passionate about the role he thinks preventative health will play in future of our nations health care system.
Kevin Brown

Kevin Brown

Vice President, CFO
800-596-5480 Ext. 3015
kevin@lifestylecenter.org
Kevin’s professional experience includes 13 years in a variety of health care settings. He is inspired by the challenge of bringing the personal and economic benefits of healthy lifestyle choices to as many people as possible, and feels privileged to conduct this work in the context of a non profit organization.
Stuart Seale MD

Stuart Seale MD

Chief Medical Officer, Author
Dr, Seale, co-author of The Full Plate Diet, has over 30 years of experience in the management and prevention of obesity, type 2 diabetes, heart disease, high blood pressure, high cholesterol, and other chronic diseases through proper nutrition and lifestyle modification.
Diana Fleming PhD

Diana Fleming PhD

Nutritionist, Author
Diana Fleming, PhD, LPN, co-author of The Full Plate Diet, has been passionate about healthy eating long before she got her PhD in nutrition from Tufts University. Since then she has helped scores of people understand the joy of eating natural fiber-rich foods.
Lonnie Carbaugh, LPC, NCC

Lonnie Carbaugh, LPC, NCC

Behavior Health Counselor
Lonnie enjoys applying the principles of behavior change to sustainable weight loss. Applying these concepts has helped Lonnie personally shed over 40 pounds, giving him a deep passion to help others know how to make the best choices.
Amy Hanus

Amy Hanus

Customer Service
888-221-8892
amy.hanus@fullplatediet.org
Amy’s is our resident fitness expert in addition to being the go-to-gal at The Full Plate Diet. She’ll be who you talk to if you call, e-mail, or chat on facebook or twitter.
Michelle Jones

Michelle Jones

Webmaster
800-596-5480 Ext 3005
michelle.jones@fullplatediet.org
Michelle is our resident foodie. Michelle also ensures everything is running smoothly on our website and blog. Most days you’ll find her writing content aimed at making it effortless for you to find what you’re looking for. If you’re having problems on our site, please send mean messages to michelle@lifestylecenter.org.
Ricky Seiler

Ricky Seiler

Product Development, Sales
800-596-5480 Ext 3604
ricky.seiler@fullplatediet.org
Ricky’s creative genius is found woven into every product we develop. He’s passionate about making complex ideas simple and sticky. He knows he’s on the right track when even his two teenagers think his ideas are cool.
Dan Braun

Dan Braun

Product Director
800-596-5480 Ext 3650
dan.braun@fullplatediet.org
Being the father of four kiddos, two dogs and a horse makes Dan uniquely qualified to juggle leading The Full Plate Diet team. Dan is enthusiastic about the opportunity to help millions to enjoy better health as a result of the products the team develops.
Bobbie Sledd

Bobbie Sledd

Reception, Product Fulfillment
800-596-5480 Ext. 0
bobbie.sledd@fullplatediet.org
Bobbie lovingly packages every box that is sent to our customers. Should you happen to drop by for a visit she’ll greet you with a warm Oklahoma welcome.